Pay Per Click & Article Marketing

Things are often not what they seem to be at first glance. For instance, Pay Per click advertising (PPC). It seems to be the easiest way to get targeted traffic to your online website, just choose some key words, add your website’s URL and a brief description and you are done!

It’s not nearly that simple, however. Competitive search terms are often very expensive and to compete with the big boys you can spend lots of money on PPC wars. Not to mention that choosing keywords is an art and science unto itself -- and if you make a mistake, you are paying big buck for the wrong traffic.

Another option to PPC advertising is article marketing. Let’s look at 4 reasons why article marketing may be better for you.

Permanent Links

Viral Effect

In addition to having permanent links, if publishers like your work they’ll post it on their sites and send it to their newsletters with many readers. Some of these readers will then click onto your website either signing up for or purchasing whatever you are promoting. If they like your article, some readers will forward the email to their friends enabling you to make even more money. Other publishers will add your article to their blogs, generating more traffic to your Website and so it goes. Remember, the more traffic your website is targeted with, the more money you will make.

Page Rank

Okay, so now you know how to get added traffic with article marketing. What’s next? The answer is Search Engine Optimization (SEO), which is based on Page Rank and Website traffic.

Today, the major search engines look at the number of inbound links from targeted Websites pointing to your Website. In other words, your goal is to get as many links from “cooking” websites to yours as is possible. Article marketing works in the same way. For instance, if your business is related to health the publishers of your health-related articles will be health websites and due to the number of inbound links pointing to your site your Page Rank will increase. Search engine rankings will start to climb, you’ll get more targeted traffic and you’ll make more money.

Price

Why spend hundreds of dollars on PPC advertising when you can spend very little or even nothing by writing topic-relevant articles that will lead readers to your website? Remember, the more articles you write the more well known you will be and in the end you’ll make more money. Don’t have the time to spend writing articles? Then hire a ghostwriter for a small fee to do the writing for you. Look for ghostwriters on websites such as Elance.com or getafreelancer.com.

Conclusion

On a tight budget? Since article writing has the ability to send your website continuous targeted traffic, it’s definitely an avenue to carefully consider when striving to earn money through online promotion.